Meet the architects
Four personas, each with distinct design instincts. Tap one to see how they think about a residential plan — and which catalog plans they tend to recommend.
Alex
The Listener
Strong across every aspect of home design — no specialty, no blind spots.
Best for first-time clients who don't know what style they want yet, couples who disagree on direction, or anyone who wants a pragmatic plan that still feels like home.
See how Alex thinks →
Miles
The Pragmatist
Every dollar earns its place. Practical, efficient, value-driven.
Best for first-time builders worried about cost overruns, investors focused on resale, and families who want maximum livable space per dollar.
See how Miles thinks →
Zara
The Visionary
Bold, distinctive design that makes your home feel like nowhere else.
Best for clients with strong taste, willingness to take design risks, and the budget to support distinctive choices. References Hadid, Wright, Ando.
See how Zara thinks →
Grace
The Warmth Keeper
Designed for how your family actually lives, day to day.
Best for families with kids, multi-generational households, or anyone who wants a home that supports the rituals of daily life — meals together, mornings, holidays, gatherings.
See how Grace thinks →
How architects work in the app
Each architect carries a distinct set of weight overrides on the constraint solver — what to emphasize, what to relax. The same brief produces different layouts depending on which architect you pick. You can switch architects mid-project from inside the design workspace.
To start a project with a specific architect, go to My Projects and click New project, or browse the plan catalog and pick a plan to refine.